Brands must be ready to meet the ever-connected, always-on, highly opinionated, on-the-move, super-sophisticated customer, says Jason Boies on the Salesforce blog. Boies offers 10 best practices for growing your business and connecting with customers through social media. Among them:1. Own your social brand presence.
(Reserve your name on popular social sites as soon as possible.) 2. Have an email and SEO strategy first.
(You've already spent time, energy and money in building these resources.) 3. Convert social to email.
(You don't own social channels, so get fans into a system you do control.)
Seven more super tips follow.