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10 ways dirty data (fuel) is clogging up your marketing automation engine

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Friday's post on “The B2B Lead” blog discussed how “dirty data” can harm the effectiveness of marketing automation program. In the blog entry, Amy Hawthorn listed 10 problems that occur in almost every customer and prospect database. For instance, she wrote that names in a database that have been updated with notes such as “Bob ‘No Longer There' Smith” could be sent to: “Bob ‘No Longer There.'”
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