×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

10 ways dirty data (fuel) is clogging up your marketing automation engine

By Published on .

Friday's post on “The B2B Lead” blog discussed how “dirty data” can harm the effectiveness of marketing automation program. In the blog entry, Amy Hawthorn listed 10 problems that occur in almost every customer and prospect database. For instance, she wrote that names in a database that have been updated with notes such as “Bob ‘No Longer There' Smith” could be sent to: “Bob ‘No Longer There.'”
READ MORE
Most Popular
In this article: