Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


10 Words to Avoid in Your Writing

By Published on .

"Cutting Edge." "Sustainable." "Scalable." If you're writing any of these words in your white papers you could be heading down the wrong road. Jargon is as jargon does. Join the debate on whether there's a "solution" (sorry) to using some of the most hackneyed terms in marketing. To chime in, go to Michael Stelzner's blog Writing White Papers.
Most Popular
In this article: