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BtoB

10 Words to Avoid in Your Writing

By Published on .

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"Cutting Edge." "Sustainable." "Scalable." If you're writing any of these words in your white papers you could be heading down the wrong road. Jargon is as jargon does. Join the debate on whether there's a "solution" (sorry) to using some of the most hackneyed terms in marketing. To chime in, go to Michael Stelzner's blog Writing White Papers.
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