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10 Worst Things to Do With a Qualified Sales Lead

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Marketo's Maria Pergolino has a great roundup of some of the ways qualified sales leads can be mishandled. Here's an example: "Telling prospects why they are a qualified sales lead: No potential customer wants to be viewed as a sales lead–qualified or otherwise. Avoid comments such as, 'I saw you on our website for 16 seconds today!' Do your part to ensure the lead nurturing process makes them feel like a valued and respected customer, not a number."
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