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1020 Placecast teams with Alcatel-Lucent on mobile ad service

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San Francisco—Location-based advertising company 1020 Placecast has teamed with international telecom company Alcatel-Lucent to offer mobile service providers a mobile ad service aimed at opt-in customers.

1020 Placecast will develop and manage advertising campaigns using its location-based ad serving engine, while Alcatel-Lucent’s Geographic Messaging Services Platform will help track opt-in subscriber locations and push content when and where appropriate, according to the companies.

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