Facebook as a means to promote your brand and create awareness? It’s
probably not the first tactic that comes to the typical b-to-b
marketer’s mind. There have been other social networks and media
sites that have had limited success in terms of promoting and creating
brand awareness, but with the amount of existing and new applications
that are being created on Facebook, and its increasing popularity,
business owners have an opportunity to create profiles on Facebook as
part of the marketing arsenal.
So says Jody Nimetz, senior organic search marketing strategist at
Enquiro Search Solutions, who cites 11 business benefits in using
Facebook apps in SEO-Space, an SEO blog “with a b-to-b twist.”
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