Reach out to partners.Outside channels can increase reach, generate broader coverage and provide insight into a market. Develop incentives, including promotional elements like registration discount codes, which partners can deliver to their own audiences.
Enlist your exhibitors. The 1105 Media strategy includes social media tools that make it easy for exhibitors to promote their presence at a show. Provide shortened urls and sample blog posts, as well as messages already compressed to 140 characters or less.
Create a sustainable buzz. Attendees respond to contests, gift offers and programs that benefit relevant charities. Launch initiatives that drive pre-event interest and that later bring energy and activity to the show floor.
Build conversations. Organizers need to foster two online dialogues at once. Recruit guest bloggers and ensure coverage for people who cannot attend an event. Promote an event's Twitter hashtag to attendees who are walking the show floor.