The net 14% of executives planning to hire in the first quarter of next year is up 10 points from the year-earlier period. At the same time, the net 14% is six points lower than the figure of the fourth quarter of this year.
The Creative Group is a marketing and advertising staffing company. Its national survey was conducted by telephone in the fourth quarter. Five hundred executives—375 marketing professionals and 125 advertising professionals—participated in the survey.