Why 2,000 Facebook likes won't save your job

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Social media expert Paul Dunay says that when social media managers are trying to prove social media ROI to the C-suite, they often have to rely on “indeterminate measures of success such as Facebook Likes.” Dunay is proposing a panel at the South by Southwest (SXSW) conference in March to explore social media marketing issues like this one. But users have to vote for their top panels, so read his blog to vote now.
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