New York—NBC said its first-ever live stream of the Super Bowl in the U.S. attracted 2.1 million unique users, according to Omniture and mDialog data. The live stream was available on NBCSports.com and NFL.com. It was also available on NFL Mobile.
NBC said the live stream generated more than 78 million total minutes streamed and 1.8 million video on demand clips viewed.
About 111.3 million people watched the Super Bowl on television.