Behind 10 top b-to-b brands are marketers facing challenges and taking risks in difficult times
For this inaugural report, BtoB recognizes 10 top marketing executives who’ve scored remarkable successes this year and are poised to lead their companies to new heights in 2002. Dozens of nominations were culled from readers, industry experts and our staff of reporters and editors, and we think this group represents the best in b-to-b marketing. Some are wily and wise veterans of the space, while others have just stepped into leadership roles. But
there’s no mistaking what they all share: They’re unflinching brand champions who treasure traditional marketing know-how and yet aren’t afraid to take risks on new technologies and techniques. These 10 marketers are ones to watch and emulate.