Comment: Maidment has overseen several enhancements to Forbes.com—including adding stand alone vertical sites for the automotive and luxury travel markets and a mobile edition.
While many b-to-b media companies are just starting to consider the wisdom of online video, Paul Maidment, editor of Forbes.com, has been a big believer for years. He oversaw the launch of the Forbes.com Video Network in 2002 and, in the past year, expanded it to feature more than 60 original video pieces a week.
"The Web was meant for video," said Maidment, who joined Forbes in 2001 in the dual position of editor of Forbes.com and executive editor of corporate sibling Forbes. "We're already seeing video take off, in terms of increased traffic and increasing demand among advertisers."
Maidment has also raised Forbes.com's visibility by introducing vertical, standalone Web sites for the automotive and luxury travel markets, with others expected to follow.
In October, the Forbes.com Career Center debuted.
"Journalism alone isn't enough. You have to add other elements to the destination and make it as useful as possible," Maidment said. "It's important to constantly innovate and renovate. If something works, build it, and if it doesn't, kill it."
The formula has paid off. At the 53rd annual Jesse H. Neal National Business Journalism Awards in March, Forbes.com captured the award for best Web site with more than 500,000 unique monthly visitors.
"What we do everyday is not provide a magazine, Web site or mobile edition," Maidment said. "We produce Forbes journalism and get it to our audiences however they need it delivered."