Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


2010 ad spending projected to rise 4.1%

Published on .

New York—Advertising expenditures in the U.S. will rise 4.1% this year to $170 billion, boosted by political ads and network TV spots during the Winter Olympic games earlier in the year, according to MagnaGlobal, the Interpublic Group of Cos. forecasting and media buying unit.

In addition, Magna's “U.S. Advertising Revenues Forecast” projects that online advertising expenditures in the U.S. will hit $25.6 billion, a 12.1% increase over 2009 levels.

The largest ad platform in the U.S. remains television, with $58.6 billion spent in all TV sectors, and with ad revenue growth of about 13.4% during the second quarter, compared with the same period last year. The company projects that this level of growth in national and local cable and broadcast TV will persist through the end of the year.

Most Popular
In this article: