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2010 Best Winners List

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Integrated Campaign (more than $200,000) Winner: Juniper Networks, “The New Network Is Here,” John McNeil Studio Runner-up: FedEx Corp., “FedExCup Global Golf Sweepstakes,” BBDO New York Honorable Mention: Citrix Systems, “Simplicity Is Power,” Young & Rubicam, San Francisco Integrated Campaign (less than $200,000) Winner: HP Enterprise Business, “Shape Your Own Cloud,” Doremus Runner-up: Crawford & Co.—Crawford GTS, “GTS Worldwide Launch,” Constellation, New York Honorable Mention: NewPage Corp., “Paper Sells More Product,” Trekk Cross-Media Print Campaign (more than $200,000) Winner: Herff Jones, “Creating a Climate of Achievement,” Mobium Runner-up: IBM Corp., “Thought Leadership,” Ogilvy New York Honorable Mention: Armstrong, “Unreal,” BBDO New York Print Campaign (less than $200,000) Winner: PolyOne Corp., “Make It Possible,” Bader Rutter & Associates? Runner-up: Converted Organics, “What a Nut, Peach, Bunch” print ads for agriculture market, Crossbow Group Honorable Mention: DRS Technologies, “That's Go To,” Mintz & Hoke Communications Group Print: Single Ad Winner: Dow AgroSciences, “PowerFlex Battleship,” Bader Rutter & Associates Runner-up: Quill Corp., “Toner,” Euro RSCG Chicago Honorable Mention: American Express OPEN, “Bowling Alley,” Digitas Direct Mail: Multi Winner: Intervet/Schering-Plough Animal Health, “Lawrence Bay Invite,” Osborn & Barr Runner-up: Hobart Corp., “Hobart Advansys Direct Mail,” GyroHSR Honorable Mention: IBM Corp., “C-Suite Studies,” OgilvyOne Worldwide, New York Direct Mail: Single Winner: Sprint Nextel, “Everything's Connected,” Euro RSCG Chicago Runner-up: Greater Austin Chamber of Commerce, “A Californian's Guide to Austin, Texas,” nFusion Honorable Mention: Tucows Inc./OpenSRS, “Oh No! There Goes a Potential Revenue Stream,” Tango TV Winner: Cisco Systems, “A Town Transformed,” Ogilvy West Runner-up: FedEx Corp., “FedEx,” BBDO New York Honorable Mention: IBM Corp., “Data Visualization,” Ogilvy New York Online Video Winner: Kinaxis, “Suitemates,” in-house Runner-up: Eastman Chemical Co., “Eastman Insights,” ABI Honorable Mention: Hobart Corp., “Hobart Advansys Video,” GyroHSR Online Campaign Winner: Cincinnati Bell, “Cincinnati Bell Banner Campaign,” GyroHSR Runner-up: HP Image and Printing Group, “Trade In and Save” break up video banners, Doremus Honorable Mention: 3M Medical Diagnostics, “3M Flu Detection,” Nicholson Kovac Out of Home Winner: IBM Corp., “Color Sensitive Billboard,” OgilvyOne Worldwide, New York Runner-up: Knight Capital Group, “STA Conference—Set Liquidity Loose,” Doremus Honorable Mention: Siemens, “Somewhere in America,” Ogilvy New York Microsite Winner: Lockheed Martin Corp., Sniper ATP microsite, Keller & Co. Runner-up: FedEx Corp., “FedExCup Global Golf Sweepstakes” microsite, BBDO New York Honorable Mention: SAP, Enterprise Information Management Lead Nurturing microsite, Accela Communications Nontraditional Winner: Cisco Systems, “The New York Times Video Takeover,” Ogilvy West Runner-up: Knight Capital Group, “STA Conference—Set Liquidity Loose,” Doremus Honorable Mention: Reed Exhibitions, “JCK” TMG Trade Show Winner: Toto USA, “You+Water,” Global Experience Specialists Runner-up: Mobily, Gitex 2010, Inter-Global Exhibitions Honorable Mention: American Express OPEN, Consumer Electronics Show social media, Momentum Branded App Winner: Morrison & Foerster, MoFo2Go, Rubenstein Technology Group
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