×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

2013: What to Expect and How to Succeed in the Year of the Buyer

Published on .

The world of marketing can change dramatically in just a year. While considering buyer preferences has long been an important step in delivering relevant and effective campaigns, in 2013 focusing on the customer experience will be crucial. To develop more rewarding relationships that lead to increased conversions and higher revenue, in 2013 marketers will have to be willing to let their buyers be their guide, paying attention to the actions their contacts are taking, or sometimes not taking, and allowing those behaviors to drive their campaigns.
Most Popular
In this article: