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BtoB

24/7 adds analytics technology product, upgrades Open AdStream

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New York--24/7 Real Media Tuesday announced the launch of an analytics technology called Insight ACT. The product is designed to enable clients to do behavioral targeting in a three-step process: analysis, clustering and targeting user segments.

24/7 also launched the latest version of Open AdStream, its ad serving technology. Version 5.7 integrates the new analytics products. Insight ACT and Open AdStream will also be linked with Insight XE, the company's content and commerce analytics system.

The upgraded Open AdStream also includes a search term module that allows customers to manage search terms and keyword-targeted ad campaigns.

--Carol Krol

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