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BtoB

24/7 adds personalization feature to e-marketing suite

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New York--24/7 Media Inc. has introduced an opt-in personalization feature to its e-marketing software suite. The feature, SelectMessaging, allows users to create subscriber preference-oriented e-mail newsletters and e-mail alerts. SelectMessaging, which features extensible markup language-based feeds, allows personalized content to be sent as often as hourly, and as infrequently as monthly.
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