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24/7, I/PRO partner to offer behavioral auditing

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New York—Interactive marketing company 24/7 Real Media and I/PRO Corp., a Web auditing company, on Thursday announced they have partnered to provide behavioral data to online publishers by monitoring browser behavior within and across Web sites. The service will incorporate 24/7’s Insight XE, its analytics tool, and I/PRO’s behavioral auditing services; and it will enable publishers to present segmented and audited third-party data to media buyers.

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