BtoB

24/7 launches small-business channel

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New York--24/7 Media has added a small-business channel to its Business-to-business Network, which went live in early September. The small-business channel is intended to be an online hub for advertisers looking to target small-business owners. 24/7's new channel is focusing on a thriving marketplace: There are more than 41.3 million small businesses in the U.S. (including solo entrepreneurs and telecommuters), and that number is forecasted to jump to 51.6 billion b 2002, according to International Data Corp., Framingham, Mass.
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