Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


24/7 Media acquires ad tech company Crystal Semantics

Published on .

New York—Digital marketing technology agency 24/7 Media has acquired U.K.-based advertising solutions provider Crystal Semantics. Financial terms of the deal were not disclosed. Crystal Semantics, headquartered in London, specializes in matching advertising to appropriate Web content. The deal is expected to increase relevance and brand protection for advertisers, according to a statement by agency holding company WPP, 24/7's parent company. Last week WPP merged 24/7 with its programmatic trading division, Xaxis. The 24/7 name will be retired, and the combined companies will operate under the Xaxis brand.
Most Popular
In this article: