BtoB

24/7 Media launches Latin American unit

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New York--24/7 Media, an Internet media and advertising company, has started 24/7 Latino, a unit that will focus on businesses throughout Latin America. 24/7 Latino is based in Miami and has offices in Sao Paulo, Brazil; Buenos Aires, Argentina; Lima, Peru; and Mexico City. The unit will provide global sales support for Latin American businesses' Web sites, in addition to direct marketing and other advertising programs. 24/7 Media's Latin American expansion comes on the heels of the launch of its New York-based b-to-b vertical network.
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