New York--24/7 Media Inc., the Internet direct marketing and ad network company, has named Tom Detmer president-COO, a newly created position. Detmer, previously president of 24/7 Media's Technology Solutions division, will report to David J. Moore, 24/7 Media's CEO. Detmer's appointment reflects the importance 24/7 Media is placing on direct marketing. Before joining the company, he was CEO of Exactis.com, a permission-based e-mail marketing firm. His appointment comes as 24/7 Media's stock hovers in the low to mid single digits, off a 52-week high of $65.25.