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BtoB

24/7 Media plans wireless strategy

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24/7 Media Inc., the advertising network in the midst of a corporate downsizing, said it plans to expand into wireless advertising delivery. 24/7 has signed a deal with Internet messaging company Alerts.com to provide ad-supported news and information to cell phones and other wireless devices. The campaigns will be managed by 24/7’s Exactis e-mail division. Terms of the deal were not disclosed.
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