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BtoB

24/7 plans global expansion

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New York--24/7 Media announced Monday that it plans to expand its European e-mail service operation early next year. The New York-based company said it will offer European advertisers and owners of European e-mail lists its full line of products, including management of lists, list sales, outbound e-mail services and access to its network of e-mail newsletters. The move marks an expansion for 24/7, which already has satellite offices in many European markets. By concentrating on the European market, 24/7 looks to deliver services than enable U.S. and European direct marketers to launch more effective global marketing campaigns.
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