24/7 Real Media beats cost-saving estimates

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New York--Marketing technology company 24/7 Real Media Inc. said Friday that it is on track to save more than $30 million annually through the merger of advertising network services and software companies 24/7 and Real Media.

Also, it said that it is offering a voluntary stock-for-salary deal to all of its employees, and that CEO David Moore, COO Tony Plesner, CFO Norman Blashka and exec VP Mark Moran are cashing in 20% in salary dollars for company stock.

Moore said the company is encouraged by the number of big-name companies seeking long-term service deals but readily acknowledged the painful downsizing his company and others in Internet media are experiencing.

``There is no small amount of pain involved in the kind of restructuring we’ve recently completed,’’ Moore said. ``Now that we’ve become such a lean organization, our senior executives are extremely bullish about the space in general and our company specifically. … We’re in this to make a profitable business—and that’s just what we’re going to do.’’

--John Evan Frook

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