×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

24/7 Real Media integrates service with Omniture tool

By Published on .

Most Popular
New York—Digital marketing company 24/7 Real Media has integrated its newly updated Open AdStream 10 digital ad management platform with Omniture’s SiteCatalyst Web analytics tool.

Open AdStream now gives marketers the ability to target audiences based on third-party geo-demographic data; create inventory reports with audience segmentation reporting; produce enhanced video ad management and video trafficking reports; and improve work flow, according to 24/7 Real Media.

In this article: