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24/7 Real Media integrates service with Omniture tool

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New York—Digital marketing company 24/7 Real Media has integrated its newly updated Open AdStream 10 digital ad management platform with Omniture’s SiteCatalyst Web analytics tool.

Open AdStream now gives marketers the ability to target audiences based on third-party geo-demographic data; create inventory reports with audience segmentation reporting; produce enhanced video ad management and video trafficking reports; and improve work flow, according to 24/7 Real Media.

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