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24/7 Real Media launches Open Advertiser 2.5

Published on .

New York--24/7 Real Media announced the launch of Open Advertiser 2.5, a new version of its ad management software. The new version features reports with more in-depth ordering information so advertisers can learn more about individual customer purchase behavior online. Other reports feature cost per conversion, ROI and other metrics to measure the performance of online campaigns.
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