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24/7 Real Media to sell ads for Microsoft

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New York--Microsoft Corp. has selected 24/7 Real Media to sell and manage ads for the Windows Media Ad Partner Program.

Under the agreement, 24/7 Real Media will use its national sales force to sell ads for the Windows Media Ad Partner Program, a network of more than 50 sites that offer streaming media content.

Customers will be able to use banner, “leaderboard” (larger format), streaming banner and streaming video ads that use Windows Media 9 series software.

24/7 Real Media provides sales, management and reporting of streaming ads.

--Kate Maddox

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