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BtoB

24/7 rebrands search division

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New York--24/7 Real Media Inc. announced it has re-branded its search engine marketing division as 24/7 Search. The unit was formerly known as 24/7 Website Results. The company said the new name represents its expanded product line, which will now include analytics and pay-per-click bidding software, in addition to its paid inclusion and XML tools. Separately, 24/7 announced Thursday it has received a patent for sequenced advertising via Internet, mobile telephony and interactive TV.
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