BtoB

34 b-to-b magazines launched in first half of year

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New York—Thirty-four b-to-b magazines debuted in the first half of the year, double the number launched in the year-earlier period, according to MediaFinder.com, an online database of U.S. and Canadian publications. MediaFinder also reported that 13 b-to-b magazines ceased publication in the first half of the year, compared with 35 in the year-earlier period. Among the b-to-b titles introduced this year were Converting Quarterly and Progressive Cattleman. Among the titles closing: Industrial Wastewater and Texas Construction. Overall, MediaFinder found that 138 magazines were launched in the first half of the year, while just 90 magazines debuted in the same period last year. “We attribute the increase in magazine launches over last year to the flexibility of magazine publishers and innovative new publishing entrepreneurs,” said Trish Hagood, president of MediaFinder.com, in a statement.
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