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3M, VerticalNet sign b-to-b marketing pact

Published on .

Minneapolis--3M Worldwide and VerticalNet, Horsham, Pa., have signed a deal that will make 3M the most prominent brand in VerticalNet's site sections targeting industrial health and safety customers. The financial terms of the pact were not released. 3M's brand will be extended in the industrial health and safety sections throughout VerticalNet's 53 business-to-business portals, including oil and gas, chemicals and machine tools. B-to-b customers will be able to view 3M catalogues and place orders online.
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