×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

4 b-to-b insights from Salesforce.com's acquisition of Radian6

By Published on .

Most Popular
This week, Salesforce.com acquired social media monitoring company Radian6. Jeffrey L. Cohen on the Social Media B2B lists four reasons b-to-b marketers should care. He writes: “From a business perspective, this is a big deal because the leader in one space has acquired the leader in another space. But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Even if you don't use either product.”
READ MORE
In this article: