BtoB

4 b-to-b insights from Salesforce.com's acquisition of Radian6

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This week, Salesforce.com acquired social media monitoring company Radian6. Jeffrey L. Cohen on the Social Media B2B lists four reasons b-to-b marketers should care. He writes: “From a business perspective, this is a big deal because the leader in one space has acquired the leader in another space. But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Even if you don't use either product.”
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