BtoB

4 reasons for b2b marketers to explore Pinterest

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Have you heard of Pinterest? If you haven’t heard of this social networking site yet, which call itself a “virtual pinboard” that allows users to manage and share web images and links, you will soon. Though this mainly is targeted to consumers, Karlie Justus of the Social Media B2B blog says b-to-b marketers should jump on the Pininterest bandwagon. She writes, “Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well.”
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