BtoB

4 ways to boost the value of your b2b marketing content

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According to Adam Holden-Bache of the Social Media B2B blog, good online marketing content is critical in turning prospects into buyers. In this blog post, he offers four tips for creating effective b-to-b content. Holden-Bache writes, “B2B marketers must understand that the content they create has to create value in order to win over B2B buyers. So how can marketers get more value out of their content marketing?”
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