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BtoB

46% of trade publication's subscribers own tablets

Published on .

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Chicago—Forty-six percent of Packaging World's subscribers own a tablet, according to a survey conducted by the Summit Media Group publication. Thirty-six percent own an iPad, 5% own an Android tablet, 3% own a Research in Motion tablet and 2% own other brands. The survey found that, including the subscribers who already own tablets, 78% said they planned to own a tablet by May 2012. Of those who currently own tablets, 74% said they read work-related digital magazines on the devices. At the same time, 55% said they accessed work- or industry-related websites with their tablets. The email survey of Packaging World's subscribers, conducted in May, generated 1,180 usable responses.
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