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The 5 Dangerous Realities of Social Media for Business

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Social media as a marketing strategy is, at this point, de rigueur. As businesses clamor to add social tools to their marketing toolbox, how can they be sure they are implementing the right strategy? Jay Baer on his Convince & Convert blog offers some good advice. He writes: “By all accounts, social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated to be $1.6 billion in the U.S. alone. So we're faced with a dilemma: do we want to focus on the social, or focus on the media?”
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