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5 reasons to buy branded keywords

Published on .

1. -Your competition will be buying branded keywords, and you should, too. 2. -More than 50% of Internet traffic on company Web sites originates from search engines. Buyers turn to search to help research industries, companies, products and solutions. 3. -Search fuels branding and direct marketing programs by controlling marketing messages and keeping them in sync with advertising and public relations campaigns. 4. -Buying branded keywords makes offline and other forms of online advertising campaigns more effective. After seeing a television spot or reading a print ad, prospects routinely turn to search engines to learn more. 5. -Branded keywords result in more conversions. Prospects using branded terms have already done their homework and are declaring their level of interest by their searches. Source: SearchRev, an AKQA company
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