5 Rules for Creating a Business Media Pitch

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Wired editor in chief Chris Anderson recently caused a big stir when he published a lengthy list of PR people who, he said, have sent him unsolicited and irrelevant press releases. "I've had it. I get more than 300 e-mails a day and my problem isn't spam. It's PR people," Anderson wrote in his blog, The Long Tail. B-to-b marketers ought to consider this complaint when they're working with their PR counterparts on a new campaign. Moral of the story: pitching journalists on business stories could use some improvement. Ephraim Cohen's post this week on the Fortex B2B Insight blog has some pointers on not only pitching journalists but what to do once you get their attention.
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