×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

5 simple rules for effective e-mail marketing

Published on .

Most Popular
1. -Organize site content in a way that addresses visitors' needs and helps them achieve whatever their goals might be. Recognize that this structure may be different than the way your company is organized internally. 2. -Consider your Web site as one piece of your overall communications strategy. Is the look and feel consistent with other on- and offline campaigns? 3. -Personalize visitors' experience as much as possible; consider using microsites to address different groups' needs. 4. -When appropriate, use rich media such as audio and video to connect with customers and show how your products or services can help them. 5. -Ask users for feedback on your site in an online survey or by walking through the site with them on the phone or in person.
In this article: