Re-evaluate the opportunity cost for campaigns that take a lot of effort.
Allow media teams to spend more time focusing on what they do best: campaign optimization.
Reduce operating costs by leveraging an on-demand partner that can handle the heavy lifting so you can focus on your core competencies.
Revisit partnerships and vendor relationships, and sever unprofitable ones; make sure your service providers are delivering the strategic services for your investment.
Traditional metrics (impressions, CTR, video views, etc.) are achievable for such emerging formats as social media; ensure that you have a clear measurement method in place before making these formats a part of your marketing program.