2. Keep presentations succinct and tailored to attendees' needs.
3. Develop interactive measures such as surveys and polls. Video clips and online incentives can increase time spent in a trade show booth.
4. Develop registration questions that help you segment your leads. Post-show follow-up materials can be created before the show begins so that they can be sent out immediately afterward.
5. Select speakers or booth attendants with a solid background in the subject area. Don't be afraid to approach attendees at the event.