×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

5 simple rules for working with your interactive agencies

Published on .

Most Popular
1. Look for an agency partner that has expertise in emerging media, such as blogs, podcasts, online video and mobile marketing.

2. If working with multiple agencies, involve both online and offline agencies in strategic sessions.

3. Clearly define your business goals and objectives so the agency can develop metrics to evaluate success.

4.Be willing to experiment with new media, such as viral campaigns and social networks.

5. Use the Web to create immersive brand experiences for your customers.

In this article: