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5 simple rules for working with your interactive agencies

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1. Look for an agency partner that has expertise in emerging media, such as blogs, podcasts, online video and mobile marketing.

2. If working with multiple agencies, involve both online and offline agencies in strategic sessions.

3. Clearly define your business goals and objectives so the agency can develop metrics to evaluate success.

4.Be willing to experiment with new media, such as viral campaigns and social networks.

5. Use the Web to create immersive brand experiences for your customers.

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