Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


5 simple rules for working with interactive agencies

Published on .

Clearly define your business objectives and set realistic, measurable goals.

Select an agency that has strength in analytics as well as core capabilities such as branding, creative and interactive design.

Use social media to engage customers in the conversation.

Experiment with emerging platforms, such as mobile marketing.

Source: Agency executives and marketers

Most Popular
In this article: