As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
5 simple rules for working with your interactive agency
Published on .
1. -Involve your agency early in defining business strategy and setting clear objectives. 2. -Find an agency partner with expertise in new media platforms such as online video, social media, mobile and viral marketing. 3. -Be willing to explore Web 2.0 applications such as blogs, podcasts and social networks. 4. -Select an agency that has a strong analytics practice and can help you measure performance. 5. -Leverage your database and work with your agency to build lead-generation, CRM and targeted marketing programs.