BtoB

5 tips for b-to-b social media marketing

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The 90-9-1 rule. Community managers agree that about 1% of the members of an online community contribute 90% of the content, while another 9% add occasional comments and 90% just read.

Publish everywhere. Posterous and Ping.fm are among the growing crowd of services that can post content across multiple social platforms, including Delicious, Facebook, LinkedIn and Twitter.

Graying of the Web. According to Google, the social networks with the oldest average membership are (in ascending order) Twitter, Slashdot, Delicious, LinkedIn and Classmates.com.

Finding it. Internet users conducted 131 billion Web searches in December, according to comScore. China was the second-most- active source of search queries, behind the U.S. Google served about 67% of those search results.

Investment outlook. Within a year, social media is expected to comprise 10% of U.S. marketing budgets and 18% in five years, according to the “2010 CMO Survey” from Duke University.

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