×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

5 tips for marketing to small businesses

Published on .

Most Popular
1. Make it personal. Small-business owners have an emotional investment in their companies.

2. Show how your products and services will save them time and money so they can get on with the business of running their company.

3. Use customer testimonials. The examples of their peers resonate well with small-business owners.

4. Small business is local. Have a presence in their local community.

5. Identify small-business owners' lifestyle interests and build campaigns around those interests.

In this article: