5 tips for marketing to small businesses

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1. Make it personal. Small-business owners have an emotional investment in their companies.

2. Show how your products and services will save them time and money so they can get on with the business of running their company.

3. Use customer testimonials. The examples of their peers resonate well with small-business owners.

4. Small business is local. Have a presence in their local community.

5. Identify small-business owners' lifestyle interests and build campaigns around those interests.

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