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5 tips for working with your online agency

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  • Define your business objectives upfront, and build metrics into campaigns to measure success.
  • Don't be afraid to try new things, such as innovative social media efforts.
  • Work with your IT department to make use of new technologies, and let your agency know what the relationship is between marketing and IT.
  • Test digital content for usability before it's published, whether it's running in newsletters, on your website or in social media campaigns.
  • Make sure your website is mobile-enabled, and work with your agency to brainstorm ideas for new mobile apps.
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