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BtoB

5 Ways B2B Marketing Professionals Can Leverage Social Media

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Marketo's Jon Miller has a good write-up on ways to take advantage of social media. He also provides some interesting statistics: "Roughly one-third of all commercial searches on Google are B2B in nature, more than 50 percent of Google's target advertisers are B2B, and almost 38 percent of Yahoo's target advertisers are B2B."
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