BtoB

5 ways for your B2B video to compete with Hollywood

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As video becomes more popular in b-to-b, it's paramount that marketers make the effort not to bore potential customers into clicking away, according to Steve Stockman at the Social Media B2B blog. “Great video cuts through the clutter. People watch it all the way through. It gets tweeted, linked and passed around all by itself. Bad video gets turned off,” he writes. “Yet boardrooms overflow with chatter about how to shoot video economically, how to get more video posted, how to propagate video and SEO it to the world. They forget to talk about how to make B2B video that anyone will actually want to watch.”
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