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Build an active experience. Insert interactive features at regular intervals to help your audience avoid the passive-viewing lull associated with TV. Surveys and other elements provide immediate feedback and keep your audience engaged.
Speak to the online audience. The presenter should acknowledge online viewers and encourage their participation in elements such as a live Q&A.
Recap events. Provide succinct summaries of archived presentations so your audience can determine the value of the material and decide if they want to watch the long-form version.
Throw out the drapes. Graphic elements that replicate the trade show experience do not enhance the content or relate to the social experience. Create a relevant interface that allows your audience to quickly locate information.
Source: Tony Lorenz, CEO, bXb Online, an event marketing provider that focuses on the online portion of hybrid events